The Marketing Partnership

Helping faith-based schools reach more families in their communities.

“How do we reach more families in our community?”

This is a very common question among school leaders…and one that has many frustrated. There are many tools out there: websites, SEO, branding, admissions coordinators, social media, and community events, just to name a few.

With all these options, where should a school start? What will be most effective in reaching more students? And what are the best uses of a school’s precious time and resources?

The 6 Foundations of School Marketing

The Marketing Partnership builds the 6 foundations of school marketing:

  1. A Commitment to Outreach

  2. Community Knowledge

  3. Program Excellence

  4. A Trust-building Brand 

  5. Consistent Marketing

  6. Intentional Admissions & Retention

PLAN

The next step is to create a plan to meet the needs and opportunities uncovered in the assessment and research phase. This plan will include one-year goals that are prioritized to meet your schools most pressing growth needs, as well as a long-term strategy to reach families for years to come.

We create personalized plans that are realistic with your school’s current resources, personnel, and budget.

The process ensures that your team knows what to prioritize and where to put precious time and resources.

ASSESS & RESEARCH

The first step of the process is to understand how your school is doing in each of the six foundational areas of marketing. We will assess where you are in each of these areas so your team understands what is working and what isn’t in your current effort.

During this phase, we work also with your team to complete a comparable school study, parent interviews, and a marketing survey.

This process ensures that we understand your unique school and community, strengths and challenges.

The Marketing Partnership

The Marketing Partnership was designed to help schools reach more families in their communities by assessing your current needs and opportunities, making a plan to meet those needs, and then providing partners and/or training to help your team connect with your community consistently, efficiently, and effectively.

EQUIP

The final step is to ensure that your team is equipped to execute your school’s plan…because a plan is only good if you can actually execute it!

We work to help your team understand each person’s roles in the plan, as well as providing necessary training and support for those roles. We will also connect your team to the right tools and resources you need to move forward and to measure your school’s efforts.

The process ensures that your team has everything they need to execute your personalized plan.

Get Started Today

Schedule a free 30-minute consultation today. We’ll listen, answer your questions, and help you decide if The Marketing Partnership is the next right step for your school.